A PR Consultant by vocation and a Sports freak at leisure, Somit over the past 15 years has traversed various corporate roles. For over a little over the past decade, as a PR consultant, Somit has successfully led PR mandates of leading corporate entities across sectors including many Fortune 500 companies.

His tryst with PR like that of most in this country was by accident and his success can be traced back to his being sector agnostic, having strong media acumen, possessing grassroots understanding and great awareness of policy developments and how they need to be factored in to communication strategies. Somit has hands on experience of leading both mainstream and digital media campaigns.

SportsComm is a dream, which Somit was waiting to live, having consciously and continuously driven Sports PR campaigns from day one of his PR career. Somit has serviced some of the biggest sports events and campaigns in the country and has also been honoured by the International Shooting Sport Federation for his contribution to promoting the sport of Shooting in India.